I joined the product team when the startup was in early stages, with a recently released MVP of the mobile app, and evaluating their growth path and strategy. I took a co-design approach and integrated stakeholders and other teams to ideate and validate ideas.
Having loyal customers and users avid to help allowed us to speed up interviews, validations and testing prototypes.
Contact Mapping is always open to try new things and discover new opportunities, that is great! But at the same time it implies that sometimes things start to grow in different directions and cohesion get lost. I conducted a project to generate an ecosystem and a strategy for a more organic and organised growth approach.
Product Designer
July 2019 — present
