I’m a product designer with a systems mindset, a collaborative heart, and a background in development. For over a decade, I’ve helped grow digital products across fintech, public services, and startups, from early-stage experiments to large-scale platforms. I’ve worked on everything from personal CRMs and Open Banking APIs to redesigning city services with cultural and accessibility values at the core.
I thrive in ambiguity and enjoy shaping early strategy just as much as facilitating co-design sessions or mentoring junior designers. I’m often the one asking the “why now?” questions, the one who can zoom out to the ecosystem, and the one trusted to bring clarity to complex, cross-functional environments.
Originally from Argentina, now based in Auckland, I speak Spanish, English, and Italian fluently, and I often find myself switching between them when one language just has the better word. That ability to shift perspectives has shaped how I collaborate, lead, and build systems that reflect the real world’s messiness and nuance.
I care about impact, not just outcomes, and I aim to build inclusive systems that work for real people, not edge-free personas. I’m especially interested in where product strategy, design leadership, and innovation meet, and how we can design better futures by working across disciplines (and a little outside the lines).
