Auckland Transport

Efforts started based on the previous work of an internal UX designer on Information Architecture.

We explored the in-page Information Architecture, auditing the use of the components and experimenting with different approaches to in-page navigation and content discovery.
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Our testing and research demonstrated a big amount of categories worked against findability. It also proved and the increased efficiency of lists for navigation options instead of a grid within content.
Based on these findings, the entire navigation pattern changed from landing/hub pages to a multi-level menu where users are directed to content.

The new menu needed to accomplish 3 main goals:
1) Being future proof and able to accommodate any number of categories
2) Incorporate Te Reo Māori
3) Be compliant on AA accessibility

Developing a new menu was only part of the solution, the content itself needed to be improved, the presentation updated to make it more readable and digestible, and increase consistency across the over 1,000 pages. A new content team was onboarded, whom created a content strategy guideline, we support their efforts with our modular content components framework.