Project Overview
Agrofy started as a B2B and migrated to B2B/B2C in a short time. This generated residual issues that didn’t accommodate the new user cases, causing friction and reducing engagement.
There was also a technological constraint, the initial version of the platform was built with a CMS, which was not only generating performance issues it was also not flexible enough, and it was hard to introduce changes.
My Contributions
User Research, Usability Testing, UX Analysis, Ideation, Wireframing, Prototyping, Interaction Design, Visual Design